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Study description

The study Music Business furnishes students with necessary competencies and qualifications for professional music/ artist/ and event management paving the way work either self-employed or for different employers in diverse areas (agents, producers, PR and communication, multi-media, radio, TV, theatre, record labels, musicians, etc.). The comprehensive study plan covers the basics as well as specialist knowledge in music business, media design, musicology, music theory, media and entertainment law, artist/ concert and event management and is reinforced by different supplementary subjects.


Study profile

The special quality of the study at the VMI is that students do not get caught up in the theory, they work continuously on the practical realisation of contemporary management tasks. Our international community of active musicians and creative artists ensures the possibility for students to build a network of contacts, some of which may well be their future clients. In this way the study becomes an exciting, creative and practically oriented involvement with music business, and the foundation for a successful career in this area.


Study focus

- Imparting of business and marketing structures;

- Realisation of practically oriented concert and event management;

- Development of project planning and organisation;

- Creation of timelines and strategies;

- Work in artist management and branding;

- Analysis of criteria for successful artist management;

- Imparting of knowledge in the music industry and economy;

- Business strategies of the entertainment industry;

- Work with financing concepts and sponsoring;

- Examination of media law and collecting societies;

- Knowledge in the areas of music theory and musicology;

- Communication and media, cross-media and controlling;

- Music business, market analysis, promotion and marketing;

- Training of the musical ear and rhythm;

- Learning of different musical forms and structures;

- Imparting of instrumental knowledge and skills;


Study details

Study commencement: September (Cross-entry in February possible)

Study duration: 6 semesters

ECTS: 240

Credit for previous studies: Study programs and/or courses previously completed at officially recognised institutions can be accredited for study at the VMI. The minimum study duration is reduced accordingly.

Requirements: Interest and motivation for music business and music management, organizational talent and basic knowledge in music business as well a timely online registration and passing the entrance exam (audition). Applicants from non-EU countries must have a valid visa. This can be applied for the relevant consulate upon passing the entrance exam.

Tutors: All courses are conducted by professional music producers, internationally active musicians and experienced educators as well as specialists from the creative industry, studio technology, musicology music management and marketing.

Curriculum: Study plan

Grants and scholarships: VMI students who satisfy the necessary legal requirements may be entitled to family benefit, student grants and scholarships. Further information regarding this matter can be attained from our office.

Graduation: The study is completed with the final diploma exam. The certificates and diplomas issued by the VMI are equivalent to those from state institutes of higher education and are internationally recognised.

Study fees:

€120 once-only enrolment fee

€340 monthly tuition fee


Study registration

Online registration for the entrance exam is free, non-binding and possible at any time. Auditions serve to assess whether practical and theoretical skills are sufficient for the chosen study. Should the applicant not satisfy the criteria, or another study is found to be more appropriate (regardless of the study chosen in the online application), an alternative offer can be made. The entrance exams generally take place at the following times:

- For the winter semester (beginning of studies in September): May / June

- For the summer semester (beginning of studies in February): November / December

Alternative appointments can also be arranged.


VMI - Vienna Music Institute
Conservatory of Contemporary Music | Nobilegasse 23-25 | 1150 Wien | Austria | Tel: +43 (1) 786 04 92 | Fax: +43 (1) 786 04 92-15 | E-Mail:
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