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Music Business Study Vienna

Music Business

Study profile

The quality of the Music Business program at VMI lies primarily in the practice-oriented implementation of management tasks in combination with the integration into an internationally oriented community of active musicians and creative professionals. As a result, students work in a practice-oriented manner from the very beginning, gain valuable experience in the implementation of a wide variety of tasks, and establish contacts with music creators from different fields. The course thus represents a creative and exciting encounter with one of today's essential areas of the international music industry and lays the foundation for a successful professional career in the music business

Study focus

  •  Teaching of business and marketing structures;

  •  Implementation of practice-oriented concert and event management;

  •  Development of project plans and project organizations;

  •  Creation of timelines and implementation strategies;

  •  Dealing with artist management and branding;

  •  Examination of criteria for successful artist management;

  •  Teaching skills for the music industry and music economics;

  •  Business strategies of the entertainment industry and establishment processes;

  •  Dealing with financing concepts and sponsoring;

  •  Dealing with media law and collecting societies;

  •  Acquisition of knowledge in music theory and musicology;

  •  Communication and media, cross-media practice and contolling;

  •  Music business, market analyses, promotion and marketing;

Study description

In the Music Business degree program, students acquire essential skills and qualifications for professional artist and event management in order to be able to work independently or for various clients and companies after completing their studies. These include, for example, concert agencies, music production companies, PR and communications agencies, multimedia companies, TV and radio stations, film and theater productions, musicians, record labels and the like. The course content includes basic and specialized knowledge from the fields of music business, media design, musicology, music theory as well as media law, artist, concert and event management and is completed by a wide range of theoretical and practical subjects. The program ends with a nationally and internationally recognized degree that entitles students to pursue further master's studies.

Music Business Study Vienna

Study Details

Start: February and September

Duration of study: 6 semesters

Credits: 180 ECTS

Prerequisites: Previous practical and theoretical knowledge, as well as an online registration for the entrance examination (audition). Persons from non-EU countries need a valid residence permit (student visa) at the beginning of their studies, which can be applied for after successful completion of the entrance examination.

Prior studies: Courses or years of study previously completed at other educational institutions may be credited toward the degree program and shorten the duration of the study accordingly.

Teachers: Training is provided by a professional team of internationally active musicians, composers, and music educators, as well as experts from the music industry, creative industries, studio technology, and musicology.

Curriculum: Study plan / Completion plan

Semester abroad: Being awarded the Erasmus Charter for Higher Education (ECHE) by the European Union enables students of the VMI to study at a partner University of the VMI within their education with financial support for the duration of 3-12 months. In addition, funded internships abroad can be completed at various European institutions and companies in the international music industry.

Degree: The program ends with a nationally and internationally recognized degree. According to the Federal Ministry of Education, Science and Research, the certificates and diplomas issued by the VMI are equivalent to those of state Universities and Colleges, are comparable to a Bachelor's degree and therefore entitle the holder to pursue further master's studies*.

Follow-up studies: Within the framework of a cooperation agreement with the ICMP Institute of Contemporary Music Performance, a London-based partner University of the VMI, there is the possibility of obtaining the academic degrees of Bachelor or Master through a two-semester period of study at the ICMP, while at the same time gaining valuable experience in the musical metropolis of London.

Tuition fees:

€ 120 one-time enrollment fee

€ 450 monthly tuition fee

Details on tuition and scholarships

*Further studies at other educational institutions are subject to the availability of free study places as well as the admission requirements of the respective university or college, over which VMI naturally has no influence, but can provide assistance with applications, especially to partner universities and partner colleges.

Online registration

Online registrations for the entrance examination are basically possible at any time, free of charge and without obligation. They are used to determine prior practical-theoretical knowledge and whether this is sufficient to be accepted into the desired course of study (otherwise, alternative training options may be suggested). The entrance examinations usually take place on the following dates:

For the winter semester (start of studies in September): May/June*

For the summer semester (start of studies in February): November/December*

Details on the entrance examination

*Alternatively, other dates may be assigned.

Supporting industry partners:

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